15 & 16 FEBRUARY 2022
Marketing Wave is an annual event fully dedicated to marketing organized by NOMA Marketing Consulting.
ABOUT THE EVENT
All eyes on Marketing
Marketing Wave is an annual event fully dedicated to marketing organized by NOMA Marketing Consulting. It promotes networking moments and knowledge exchange between professionals and students, by enhancing the connection between Academia and Industry, thus bringing NOVA students closer to the job market.
New normal: The importance of human interaction in a post-pandemic scenario
In the year of 2022, we will face all the contradictions of the after COVID-19 world. On the one hand, not only technology has become an essential part of our lives, but it has also gone through a development never witnessed before on such speed. For instance, it has become normal to schedule meetings online instead of travelling across countries, and social media can now do much more than we ever though it would, from social commerce to gamification. It seems like technology is on a path to continue developing and making our lives easier with just one click. But the biggest question in a post COVID world is: how much time will we want to spend at home using our devices? How much will the humankind crave physical human interactions and prefer them to easy clicks? Companies that will be able to understand their target audience’s needs and find the perfect balance between digital and physical, between online and offline, are the ones who will enter the post COVID world stronger and more successfully.