2024 EDITION

9 & 10 April

Day 1 | April 9

10:00 – 10:15
Opening Talk with Nova SBE’S Dean

Dean Pedro Oliveira

10:15 – 10:45
Talk: The Evolution of Marketing

Company: WY Group

10:45 – 11:15
Talk: What Big Data can tell us about Customers

Company: Vodafone

11:15 – 11:30
Coffee Break
11:30 – 12:00
Talk: All About Blockchain & Web3

Company: Blockchain Club & Binance

12:00- 12:45
Talk: Events in the Metaverse – here to stay?

Company: RFM & Instinct

12:45 – 14:00
Lunch Break
14:30 – 14:45
Afternoon Opening Talk
14:45 – 15:15
Talk: Creativity 3.0

Company: Mojobrands

15:15 – 15:45
Talk: AI & Data Privacy in Marketing Campaigns

Company: WPP

15:45 – 16:05
Talk: Shaping Businesses with E-Commerce

Companies: Worten

16:05 – 17:00
Coffee Break
17:00 – 18:00
Panel: Influencers: Building the Brand
Closing

Day 2 | April 10

10:15 – 10:30
Morning Open Talk
10:30 – 12:00
Problem Solving Workshop

Company: Deloitte

12:00 – 13:00
Business Case
13:00 – 14:20
Lunch Break

 

14:20 – 14:30
Afternoon Opening Talk

 

14:30 – 15:00
Talk: Does Innovation have limits?

Company: Uzina

15:00 – 16:00
Panel: Digital Trends for the Future

Companies: Microsoft & Deloitte

16:00 – 16:15
Coffee Break

 

16:15 – 16:45
Talk: The Algorithm & Hyper-Personalized Marketing

Company: Google

 

16:45 – 17:30
Closing

 

17:30 – 19:30
Networking Cocktail

 

Attending Brands

Sponsors